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Beware of Jordan's Way

  • 1.  Beware of Jordan's Way

    Posted 04-13-2026 01:53 PM

    It's that time of year for the Jordan's Way tour. For anyone who doesn't know about it, Kris Rotonda goes around the country doing Facebook live fundraisers for animal shelters, in the name of his nonprofit, Jordan's Way. He's super energetic and creates a ton of hype, and at this very moment he's looking for the country's longest stay dog.  

    Sounds really great, right?!

    WRONG!  There are several very concerning issues:

    1. The IRS revoked his 501(c)3
    2. He never registered with the state of Florida 
    3. He uses his illegal nonprofit to get donations to fund his tour
    4. He apparently charges the shelters $250 up front and takes 25% of the funds raised (so I've heard)
    5. If he shows up and isn't happy with the amount of people there, he will get irate, cuss people out, and cancel right on the spot. You can see this for yourself in a video posted on the Jeanette Hunt-Blair Animal Shelter Facebook page from late January.

    It's extremely disheartening, I know; all this information is verifiable.

    If anyone here is, or is contemplating, talking to him about coming to your shelter, I beg you to please discontinue any talks and relationship with him.  You're putting yourself, your shelter, and your reputation in danger by working with him 


    #FundraisingandDevelopment

    ------------------------------
    Sincerely,
    Johanna Spielman
    Founder of Jamie Brianna's Legacy Fund
    https://jamiebriannaslegacyfund.org/
    ------------------------------


  • 2.  RE: Beware of Jordan's Way

    Posted 04-14-2026 02:00 PM

    We decided a long time ago that getting humiliated by having a pie thrown in the face of employees or volunteers to raise money may not be the best fit for us, what would some of our larger donors think? No thank you. 



    ------------------------------
    Jennifer Gebar
    Shelter Manager
    Animal Rescue RI
    Peace Dale RI
    ------------------------------



  • 3.  RE: Beware of Jordan's Way

    Posted 4 days ago

    We had the same thoughts for our rescue. 

    Plus, the additional cost he places on the shelters is smarmy to the moon & back.  



    ------------------------------
    Erica Wages
    Lead Foster Coordinator
    Lost Our Home Pet Rescue
    AZ
    ------------------------------



  • 4.  RE: Beware of Jordan's Way

    Posted 04-15-2026 05:08 AM

    Thanks for sharing this information, I've always wondered about this guy.  I've seen him do this for other shelters, and questioned their choice to host him.



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    KIM KAMINS
    Founder
    Fearless Kitty Rescue
    AZ
    ------------------------------



  • 5.  RE: Beware of Jordan's Way

    Posted 04-15-2026 08:50 PM

    Thank you for sharing this. I had heard one story before about him and always wondered if it was a "one off" or if that is what he is really like. Hearing multiple people share the same type of story now, helps shine some light on this. I will let our fundraising team know!



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    Katheryn White
    Adoption Counselor/Grant Writer
    PAWS Shelter of Central Texas
    TX
    ------------------------------



  • 6.  RE: Beware of Jordan's Way

    Posted 12 days ago

    Actually I believe he had 2 organizations. One a nonprofit and 1 a forprofit. He let the foundation close and kept going with the for profit. But with the wording people seem to think the business is no profit. The Patreon dues go directly into the business along with the 25% he takes of the fund raising. The Wichita Falls event. Everyone paid $2500 upfront with access given to their FB face. Nearly all rescues/shelters received $2100 ORLESS. Then expenses traveling to T X. Plus dogs there were not promoted on te big screens 



    ------------------------------
    Diane Beaver
    Administrator Assistant
    Road Trip 4 Paws
    TX
    ------------------------------



  • 7.  RE: Beware of Jordan's Way

    Posted 6 days ago

    We did an event last year and our experience was positive. We raised 31k and walked out with 26k. I thought the amount they took was kind of high for trying to help struggling non-profits however there is no way we could raise 26k on our own especially not in 3 hours with not much work on our end.  Also they do have to make money to pay for their travel, employees.  So for us they were a huge help. We were also at the Wichita Falls event. That was a bust for sure. There are definitely many things they should have done differently but it was their first year so I figured it was a live and learn situation. 

    Terry

    Executive Director

    Tired Dog Rescue 

    Gulfport, MS 

     



    ------------------------------
    terry Maguire
    Executive Director
    Tired Dog Rescue
    MS
    ------------------------------



  • 8.  RE: Beware of Jordan's Way

    Posted 6 days ago

    I guess the one thing that bothers me is the monthly patreon "dues" they get people to sign up for. The way it is presented it seems that the only is for the dogs but it goes to his company. If the shelters have to provide te supplies and everything for the live events then the monthly "dues" are for his overhead/salary



    ------------------------------
    Diane Beaver
    Administrator Assistant
    Road Trip 4 Paws
    TX
    ------------------------------



  • 9.  RE: Beware of Jordan's Way

    Posted 5 days ago

    I am definitely not saying there isn't something going on there. There have been a lot more people coming forward with bad experiences and that is definitely concerning but there is money to be made. It just seems if they aren't going to make a lot of money the feel it isn't worth it to them and that is sad for the places that are counting on them. 



    ------------------------------
    terry Maguire
    Executive Director
    Tired Dog Rescue
    MS
    ------------------------------



  • 10.  RE: Beware of Jordan's Way

    Posted 4 days ago

    Terry, I'm glad you had a positive experience, 26k is nothing to sneeze at! As far as him needing to pay for the travel, etc., he asks for donations for that, and he's not legally allowed to do that.

    Britt and anyone else looking for something LEGIT, what I would say is beware of anyone or any organization that uses hype and hyped-up social media videos and lives; YouTubers, TikTokers, etc. are more about attention and followers than they are about real rescue. And ALWAYS do your research! If someone is claiming to be a nonprofit, check them out with the IRS and any state agencies that require registration.

    Lee Asher/The Asher House is another huge social media presence and an even bigger fraud. 



    ------------------------------
    Sincerely,
    Johanna Spielman
    Founder of Jamie Brianna's Legacy Fund
    https://jamiebriannaslegacyfund.org/
    ------------------------------



  • 11.  RE: Beware of Jordan's Way

    Posted 3 days ago
    I heard something about asher house. What happened with him? Con artist? Did he even rescue? 
    *Thank you for considering a Rescue!!*

    Terry
    Executive Director 
    Tired Dog Rescue
    P.O. Box 10751
    Gulfport, MS 39505
    www.tireddogrescue.org 
    www.facebook.com/TiredDogRescue <http://www.facebook.com/tireddogrescue>

    "Saving one dog may not change the world,
    but it certainly will change the world for that one dog."
     - Author Unknown




    On Wed, May 20, 2026 at 5:55 PM Johanna Spielman via Maddie's Pet Forum <Mail@maddiesfund.org> wrote:
    Terry, I'm glad you had a positive experience, 26k is nothing to sneeze at! As far as him needing to pay for the travel, etc., he asks for... -posted to the "Animal Welfare Professionals" community
    Maddie's Pet Forum

    Animal Welfare Professionals

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    Re: Beware of Jordan's Way
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    May 20, 2026 3:53 PM
    Johanna Spielman

    Terry, I'm glad you had a positive experience, 26k is nothing to sneeze at! As far as him needing to pay for the travel, etc., he asks for donations for that, and he's not legally allowed to do that.

    Britt and anyone else looking for something LEGIT, what I would say is beware of anyone or any organization that uses hype and hyped-up social media videos and lives; YouTubers, TikTokers, etc. are more about attention and followers than they are about real rescue. And ALWAYS do your research! If someone is claiming to be a nonprofit, check them out with the IRS and any state agencies that require registration.

    Lee Asher/The Asher House is another huge social media presence and an even bigger fraud. 



    ------------------------------
    Sincerely,
    Johanna Spielman
    Founder of Jamie Brianna's Legacy Fund
    https://jamiebriannaslegacyfund.org/
    ------------------------------
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    Original Message:
    Sent: 5/20/2026 6:53:00 PM
    From: Johanna Spielman
    Subject: RE: Beware of Jordan's Way

    Terry, I'm glad you had a positive experience, 26k is nothing to sneeze at! As far as him needing to pay for the travel, etc., he asks for donations for that, and he's not legally allowed to do that.

    Britt and anyone else looking for something LEGIT, what I would say is beware of anyone or any organization that uses hype and hyped-up social media videos and lives; YouTubers, TikTokers, etc. are more about attention and followers than they are about real rescue. And ALWAYS do your research! If someone is claiming to be a nonprofit, check them out with the IRS and any state agencies that require registration.

    Lee Asher/The Asher House is another huge social media presence and an even bigger fraud. 



    ------------------------------
    Sincerely,
    Johanna Spielman
    Founder of Jamie Brianna's Legacy Fund
    https://jamiebriannaslegacyfund.org/
    ------------------------------

    Original Message:
    Sent: 05-18-2026 03:36 PM
    From: terry Maguire
    Subject: Beware of Jordan's Way

    We did an event last year and our experience was positive. We raised 31k and walked out with 26k. I thought the amount they took was kind of high for trying to help struggling non-profits however there is no way we could raise 26k on our own especially not in 3 hours with not much work on our end.  Also they do have to make money to pay for their travel, employees.  So for us they were a huge help. We were also at the Wichita Falls event. That was a bust for sure. There are definitely many things they should have done differently but it was their first year so I figured it was a live and learn situation. 

    Terry

    Executive Director

    Tired Dog Rescue 

    Gulfport, MS 

     



    ------------------------------
    terry Maguire
    Executive Director
    Tired Dog Rescue
    MS


  • 12.  RE: Beware of Jordan's Way

    Posted 3 days ago

    Lee Asher/The Asher House operates as a "rescue/sanctuary" but it's all for show. 
    The Facebook page, JusticeforChevy3, has a ton of information on what's really going on there.



    ------------------------------
    Sincerely,
    Johanna Spielman
    Founder of Jamie Brianna's Legacy Fund
    https://jamiebriannaslegacyfund.org/
    ------------------------------



  • 13.  RE: Beware of Jordan's Way

    Posted 4 days ago

    This is extremely upsetting to hear and see. We are always looking for ways to raise money, awareness, volunteer help, foster help. We would really love to do a marathon fundraiser, but getting started is expensive(for our little non-profit). Since my time here at our local cat shelter, we have changed a lot of the bad reputation the previous directors/managers created for the RC name. I hope there are other, LEGIT, opportunities like this  for us to utilize for fundraising in the future.



    ------------------------------
    Britt Roberts
    Animal Care Coordinator
    River Cities Humane Society for Cats
    LA
    ------------------------------